"I guess some context is needed here. Granted, Dallas DFW is/remains Amercian Airlines (AA) turf. When the new kid in the town comes, flying non stop San Francisco (SFO) to Dallas, it sure wants to create the buzz. Virgin America provides a very nice, yet fancy cabin product. AA can't compet on that, so Virgin tries to take advantage of the huge (and it's an understatement) gap. Knowing both products, I for sure will keep an eye on that ..." |